U.S. Poultry Tie-in Promotion

India's hotel & management sector continues to rise with over 1,903 hotels and resorts constituting the organized hotel sector and an estimated 1,000,000 modern organized restaurants in India. There is plenty of potential for growth in this sector. USAPEEC will partner with leading restaurant chain to include delicacies of U.S poultry on their menus. The objective of this activity would be to introduce consumers to U.S. poultry, its quality and other distinct attributes. Leading restaurant will be engaged to organize a "U.S. Poultry Week" where we will work with the restaurant to create and introduce new and innovative dishes using U.S poultry as one of the ingredients and also create awareness on the attributes of the product.