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Corporate Food Catering Promotion with U.S. Poultry at Hyundai Heavy Industries R&D Center

May 1 - Jun 8, 2024
Wednesday-Saturday
Korea

USAPEEC Participating
Event Type: Promotion

USAPEEC Korea has partnered with Hyundai HD Global R&D Center, a major research and development hub, to promote U.S. chicken leg as a key ingredient in their dining services. The promotion was significant as it marked a transition from serving Brazilian and Thai poultry products to U.S. poultry products to the workers at Hyundai Heavy Industries R&D Center. This shift, facilitated by the promotion, highlighted its success. The collaboration also aimed to leverage the center's extensive reach and influence to showcase the culinary versatility of U.S. chicken leg. By featuring it in a variety of recipes, the Hyundai HD Global R&D Center provides its employees and visitors with an opportunity to enjoy the exceptional taste and quality of U.S. poultry, reinforcing the product's reputation in the Korean market.

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