Great American BBQ for HRI trade

USAPEEC supported The Great American Texas Barbecue 2024, organized by the Hong Kong Agricultural Trade Office, USMEF, and the Texas Beef Council that engage with more than 1,000 industry professionals from hotels, restaurants, bars, cafes, and professional chefs. The event showcases the unique qualities of U.S. poultry products, emphasizing their role in enhancing culinary creativity. This further enhances the image of U.S. poultry, increases brand awareness, strengthens connections, and promotes greater U.S. chicken usage in the culinary industry.